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Hooked! Why We CRAVE Junk Food | Dr. Mickey Witte
Cravings can be so frustrating! Anyone who has ever tried to stop eating chocolate, chips, cheese, or junk food will tell you that these foods are almost impossible to give up!
Dr. Mickey Witte, a neuroscientist specializing in food addiction, joins "The Weight Loss Champion" Chuck Carroll to explain the war between your brain and your belly. She details how the hedonic pleasure centers of your brain react the same way to high-fat food as to drugs or even sex.
The brain likes those foods, loves them, and wants more of them! And fast-food restaurants and major food companies know this. Their business model is built entirely on calculating the perfect blend of fat, salt, and sugar in all of their recipes to get you hooked. Which is why losing weight can be so hard!
This is part two of a special two-part conversation with Dr. Witte.
