Just in time for World Cancer Day this week, the World Health Organization released a new statistic stating that cancer cases worldwide are expected to increase by 70 percent over the next 20 years. This is grim news, but by eliminating just two things, cigarettes and processed meat, you can decrease your risk of 23 types of cancer. CVS made strides in cancer prevention this morning by announcing plans to cease the sale of cigarettes by October. This is evidence that the massive shift in conversation surrounding tobacco products is working. Changes like this will save countless lives. But in order to reverse growing cancer rates, we need to focus our attention on the cancer-causing product of our generation: processed meat. Nearly everyone knows that smoking causes cancer, evidenced by the fact that you can’t light up a cigarette in schools, bars, airports, office buildings, or hospitals. However, the lack of public awareness about diet’s role in cancer isn’t limited to just the United States. In 2009, nearly 73 percent of Canadians were unaware of the link between diet and cancer. A recent U.K. survey shows that 49 percent of citizens are in the dark. If the public knew the direct correlation between processed meat and cancer, hot dogs and sausage wouldn’t be in school lunches, hospital cafeterias, or at every ballpark stadium. A study published in December showed that the link between animal products and cancer was as strong as the link between smoking and cancer. A review published in the journal Nutrition Research elaborated on how meat can cause colorectal cancer. In fact, the research linking meat and cancer goes all the way back to 1907. Joe Camel and the Marlboro Man have morphed into images of body bags and teens yanking out their teeth with pliers. Let’s ignite the same change in processed meat—the Oscar Mayer Wiener becomes a colostomy bag, and hot dog eating competitions turn into a hospital morgue. CVS should ban hot dogs, spam, and pepperoni. Hopefully by World Cancer Day 2015, both processed meat and tobacco will be off the shelves.