Brendan Brazier


Brendan's Nutrition Tip

"You’re doing something life-changing. Imagine you’re at the starting line of a marathon with thousands of people. There is a great feeling of community with this many healthy people in one space. Plant-based power and the enthusiasm of the other participants will take you across the finish line."


Brendan Brazier is the formulator and co-founder of Vega, best-selling author of the Thrive book series, creator and host of the Thrive Forward Web series, and editor-in-chief of Thrive magazine. He’s also a former professional Ironman triathlete and a two-time Canadian 50km Ultra Marathon Champion. Brendan is regarded as one of the world’s leading authorities on plant-based performance nutrition, and therefore works with several NHL, NFL, MLB, UFC, and Olympic athletes. Brendan now invests in and works with socially responsible food and tech companies whose mandate is to fix our food system and reduce the environmental strain of food production. Learn more about Brendan at