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Celebrities Promote Cruelty-Free Charities

Since its inception in January 2001, the Humane Charity Seal of Approval has been awarded to more than 200 member charities. With unprecedented ease, donors can quickly identify charities that refrain from using animal experiments—simply by looking for the Seal.

The campaign has also attracted some distinguished celebrities who have recorded “Make Your Donations Count” public service radio announcements. These PSAs began airing nationwide last summer, educating listeners about charities that focus on patient services, health education, or research—all without experimenting on animals.

Personalities included Rue McClanahan, Emmy winner for her witty portrayal of Blanche on The Golden Girls, longtime animal advocate, and producer of two videos on caring for companion animals; Noah Wyle, best known for playing Dr. John Carter on NBC’s hit medical drama ER; Pamelyn Ferdin, the child actress turned registered nurse who appeared in classic television hits such as Family Affair, My Three Sons, The Brady Bunch, and The Odd Couple, and as the voice of Lucy in the legendary Peanuts specials; and Edward Asner, who played Lou Grant in the critically acclaimed drama of the same name for five seasons, as well as in The Mary Tyler Moore Show.

Charities awarded the Humane Charity Seal of Approval work in every area of human health care from AIDS to physical and mental disabilities to trauma and veterans services. Whichever cause is nearest and dearest to your heart, there is sure to be an organization doing outstanding, humane work on behalf of those who are affected. Whenever you receive solicitation from health charities, ask if they have the Humane Charity Seal of Approval. If not, send them to to join the program.

A Special Thanks

When two long-time PCRM members asked if they could help with the Humane Charity Seal of Approval public service announcement campaign, we gratefully accepted. After all, they were none other than Wolfgang and Maria Petersen. Wolfgang has directed such films as Das Boot, The Never Ending Story, In the Line of Fire with Clint Eastwood, Outbreak starring Dustin Hoffman, Air Force One starring Harrison Ford, and, most recently, The Perfect Storm with George Clooney and Mark Wahlberg.

Maria is renowned in the Los Angeles area for her tireless commitment to animal rescue efforts. She also worked diligently in Germany to pass Bundestag’s landmark legislation last May that added animals’ rights to the German constitution.

Every year, the Petersens honor an exceptional individual involved in animal rescue work with the “Mini and Piffi Award” along with $5,000. “Mini and Piffi were our first cats, and we wanted to remember them always by offering the award in their names,” explains Maria. Actor Noah Wyle presented this special award at the 2001 benefit. When the Petersens introduced Noah and his spouse, Tracy Warbin, to PCRM’s work, particularly the Humane Charity Seal of Approval campaign, they jumped in to help.

PCRM would like to thank Wolfgang and Maria Petersen, Noah Wyle, and Tracy Warbin for their assistance in launching this vital campaign.


Autumn 2002 (Volume XI, Number 3)
Autumn 2002
Volume XI
Number 3

Good Medicine

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