PCRM >> Humane Charities Campaign >> Concerns About the March of Dimes >> March of Dimes Sponsor Campaign

March of Dimes Sponsor Campaign

One way we can clean up the March of Dimes is by educating its corporate sponsors. Once sponsors learn about the extent and nature of the animal experiments funded by the March of Dimes (see an overview) and the public disapproval of this activity, some end their March of Dimes sponsorship. Others restrict donations to non-animal programs.

For example, a Vons Supermarket in Arcadia, California, replaced cash register donation boxes benefiting the March of Dimes with boxes supporting Easter Seals. Over the past few years, we have learned that top national March of Dimes sponsors, including Kmart, Publix Supermarkets, Sara Lee, and PepsiCo, have decided to restrict any future March of Dimes donations to programs that do not involve animals.

Information about the top national sponsors of the March of Dimes, as well as local sponsors is available below. Please contact these companies to say that you disapprove of their support of the March of Dimes and animal experiments. Explain that you will not buy their products unless they discontinue this support. Be sure to point out the existence of cruelty-free alternatives: many health charities have been awarded the Humane Charity Seal of Approval.

If you would like to include a List of Approved Charities along with your letters, contact us and we will send you multiple printed copies. If you decide to call or e-mail companies, please be polite and informative.

National Sponsors

Please contact these companies to say that you disapprove of their support of the March of Dimes and animal experiments. View the List of National Sponsors | Download the PDF list of National Sponsors

Local Sponsors

Local businesses are often major sponsors of March of Dimes events. In an effort to reach as many sponsors as possible, PCRM has developed a database of local sponsors, organized by state. If you know of any local businesses sponsoring March of Dimes activities, such as the annual WalkAmerica® fundraiser, please contact us. We will add them to the database. You can then check the database to see who in your community is supporting the March of Dimes, and order sponsor packs to urge these businesses to sponsor cruelty-free birth-defects charities instead.

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