PCRM Public Service Announcements Reach Wide Audience |
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PCRM’s message of good nutrition has probably been in a
newspaper, on a television broadcast, or on the radio airwaves
near you. PCRM’s public service announcements (PSAs), which
are designed to educate consumers about different aspects of nutrition
and health, have been picked up by publications, radio stations,
and television stations across the country.
The television PSA “Dangerous” warns parents about
the problems associated with poor childhood nutrition and the potential
health problems an obese child may face later in life. It features
PCRM president Neal Barnard, M.D., along with PCRM member doctors
Ana Negron, Carol Tavani, and Milton Mills. This PSA has aired
more than 4,000 times on broadcast stations in 88 cities and 37
states for free, at an estimated worth of almost $1 million.
It has also aired more than 7,300 times on 72 cable stations, including
twice on CNN in the last month.
Another PSA dedicated to childhood obesity has just begun airing
nationally on broadcast stations. This spot also features real-life
PCRM doctors who come to the rescue of customers at a typical
fast-food restaurant by replacing the greasy, high-fat fare with
fruits and vegetables.
The Cancer Project has also had great success in getting out its
message through PSAs. This summer, The Cancer Project released
television, radio, and print PSAs that educate the public about
the relationship between diet and cancer prevention. After just
one month, “Powerful Weapon” had played 371 times on
42 stations. The radio version has been heard almost 7,000 times,
and the related print PSA, called “Prescription for Health,” has
reached a circulation of more than 5 million.
Watch all of
PCRM and The Cancer Project’s PSAs. If you’d like
to help distribute our PSAs, please contact Colleen Young at cyoung@pcrm.org.
PCRM
Online,
November 2006
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