This Is Your Heart on a High-Fat Diet

Stay tuned for PCRM’s powerful new public service announcement, Parallels. It’s debuting this summer on cable channels throughout the United States.

Part of a major educational campaign to combat the increasing popularity of high-fat diets, Parallels alternates images of a heavy, middle-aged man gorging on greasy chicken and other unhealthy foods with actual footage of a surgeon removing fatty deposits from a patient’s artery. The voiceover begins, “Fat and cholesterol. They could ruin your appetite … forever” and ends with “Tonight, make it vegetarian.” (view the ad)

Unfortunately, the recent high-fat, low-carb trend is likely to increase rates of heart disease throughout the country. In fact, Randall Thomas, a researcher at the Mayo Clinic, predicted just this in a news conference during a recent American Heart Association meeting. To help PCRM educate the public about the dangers of high-fat, low-carb diets, please contact nutrition director Amy Lanou, Ph.D., at alanou@pcrm.org or 202-686-2210, ext. 354.

PCRM Online, July 2004

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