NEWS RELEASE
FOR IMMEDIATE RELEASE
Wednesday 30 May 2001
CONTACT:
Jeanne Stuart McVey, Media Liaison
tel: 202-686-2210, ext. 316; jeannem@pcrm.org
Doctors Launch National Public Service Campaign
TV Ad on Prostate Cancer Prevention Will Target States with High Mortality, South
Carolina Is Number One
Columbia, S.C.—In time for Father's Day, the Physicians Committee for Responsible Medicine (PCRM) is launching a TV ad campaign on prostate cancer prevention. The 30-second spot, "Dairy and Prostate Cancer Risk," will air either as a public service announcement or as a paid ad in the seven states hardest hit with prostate cancer mortality—South Carolina, Mississippi, Georgia, Louisiana, North Carolina, Alabama, and Virginia. The District of Columbia, with a mortality rate higher than any of the states, will be targeted as well.
"Prostate cancer
has been linked to dairy product consumption in 16 studies published
in medical and scientific journals," states PCRM president
Neal D. Barnard, M.D.
"The Harvard Physicians Study, for instance, showed that 2-1/2
servings of dairy per day boosted prostate cancer risk by more than
30 percent."
In another study, researchers in Athens, Greece, calculated that the combined effect of
reducing dairy consumption, substituting olive oil for other added fats, and increasing
tomato intake could reduce prostate cancer risk in their population by 41 percent.
Tomatoes, watermelons and other bright red fruits contain lycopene, which reduces cancer
risk.
"The best Father's Day present you could give your dad is this advice: avoid dairy
products and go for the pasta marinara and other healthful, low-fat vegetarian fare,"
says Dr. Barnard. Fruits, vegetables, whole grains, and legumes are low in fat, high in
fiber, and loaded with protective cancer-fighting nutrients.
For an interview with a doctor in your region or for a copy of the 30-second ad, call
Jeanne Stuart McVey at 415-509-1833 or 202-686-2210, ext. 316.
Founded in 1985, the Physicians Committee for Responsible Medicine is a nonprofit
health organization that promotes preventive medicine, especially good nutrition, and
higher standards in research.
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