NEWS RELEASE
FOR IMMEDIATE RELEASE
Tuesday 6 February 2001
CONTACT:
Jeanne Stuart McVey, Communications Coordinator
tel: 202-686-2210, ext. 316; jeannem@pcrm.org
Doctors Launch National Public Service Campaign: Reverse Heart Disease or Prevent It
Top Ten States with Highest Death Rates Are Targeted: TV Ad Hits Capitals for Valentine's Day
Washington, D.C.—In time for Valentine's Day, the
Physicians Committee for Responsible Medicine (PCRM) is launching a national TV ad
campaign on heart disease prevention. The nation's top ten states for mortality from
coronary heart disease are targeted. The 30-second ad, featuring PCRM spokesperson Joel
Fuhrman, M.D., is scheduled to air in the hardest-hit states on and prior to Valentine's
Day. The message: A low-fat, vegetarian diet can unclog arteries and prevent death from
heart disease. Meat-eaters have three times higher risk of dying from coronary heart
disease than vegetarians.
"Every day, 4,000
people in the United States suffer a heart attack—many of them
fatal. Most of those people could be saved if they followed this
simple prescription: a low-fat, vegetarian diet. Weaker diet changes,
such as the chicken-and-fish diets some doctors have recommended,
do not go far enough," states PCRM president Neal
D. Barnard, M.D. "To prevent or reverse heart disease,
it has to be vegetarian."
Caldwell Esselstyn, Jr., M.D., PCRM's Midwestern spokesman, has had
phenomenal success treating heart patients with a low-fat, vegetarian diet. American
Medical News recently reported that one of Dr. Esselstyn's patients saw his
cholesterol level plunge from a dangerous 235 to 123.
On February 8 through 14, the 30-second ad entitled "Heart Disease
Prevention" will air in New York, Missouri, Kentucky, and Ohio. In Oklahoma and Rhode
Island, "Heart Disease Prevention" will appear as a public service announcement
with Tennessee, West Virginia, Arkansas, and Indiana likely to broadcast it also.
For a copy of the 30-second ad or an interview with a doctor in your
region, contact Jeanne S. McVey at 415-509-1833.
Founded in 1985, The Physicians Committee for Responsible Medicine is a
nonprofit health organization that promotes preventive medicine, especially good
nutrition, and higher standards in research.
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