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Call for Nominations for the Golden Carrot Award

GRAND PRIZE of $3500: $1000 to food service professional and $2500 to school food service program.
Plus, three additional $500 awards given to innovative food service professionals.

In order to recognize the leadership of food service professionals who are having an exceptional impact on the health of children in schools, the Physicians Committee for Responsible Medicine (PCRM) is announcing the Golden Carrot Award. PCRM is a non-profit organization that promotes preventive medicine through healthy eating and sponsors the Healthy School Lunch Campaign.

PCRM is requesting nominations for individuals who are approaching childhood nutrition in an innovative way. In particular, we are looking for individuals who, through the foods served in the lunchroom and/or through educational efforts, are encouraging children to eat more healthfully.

Examples would include novel programs that:

1. encourage the consumption of lower-fat meals.
2. encourage the consumption of fresh fruits and vegetables.
3. provide vegetarian or vegan menu items.
4. respect cultural diversity by offering culturally appropriate healthy menu offerings.
5. offer non-dairy foods or beverages to meet the needs of children who avoid cow’s milk.
6. foster community partnerships (parents, farmers, businesses) that result in healthier choices for children at school.
7. provide innovative programming, offerings, or partnerships that reduce child obesity, or improve child health through food service operations.

Nominate an innovative food service professional for these awards: download nomination form
Please submit forms to the address or fax below. Self- nominations are accepted. Nominations are to be made for individual food service professionals promoting healthy nutrition to kids in their schools, rather than nominations for specific schools or programs.

Fill out the PDF form and return to the Physicians Committee for Responsible Medicine. Or, send a nomination by email, fax or mail, including name, position, address, telephone number, and email address of nominee, and person submitting the materials. Include a description of the program, materials, or menu offerings that illustrate how this individual has improved the quality of foods and beverages offered, or has promoted the health of children through school meals programs and/or educational efforts. Indicate size of school, number of children affected, and length of time the program has been in place (when applicable). Please offer sufficient detail to evaluate the innovative nature of the individual’s efforts, and its impact. Feel free to include illustrations, samples of program materials, photos, or other documents that will help the reviewers understand the innovative effort and its impact. PCRM will then follow-up with you or the food service professional for more details.

Submit nominations to:

Jennifer Keller, RD
Nutrition Projects Coordinator
Physicians Committee for Responsible Medicine
5100 Wisconsin Avenue NW, Suite 400
Washington, DC 20016
email: jkeller@pcrm.org
fax: 202-686-2216

Awards will be announced during National School Lunch Week, October 11-15, 2004, and recipients will be highlighted in Good Medicine, PCRM’s quarterly magazine, on our Healthy School Lunches Web site, and in a press release.

Deadline for submission of materials: September 15, 2004.


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