Food Seduction Lecture at VegSource Expo
Are cheeseburgers addictive? Is there a physiological reason we feel so powerfully drawn to foods containing cheese, chocolate, sugar, or meat? In this video shot at the VegSource Expo in 2003, nutrition researcher and PCRM president Neal Barnard, M.D., discusses biochemical evidence that America’s obsession with certain unhealthy foods stems more from physical addiction than a lack of willpower. This lecture builds on ideas offered in Dr. Barnard's book, Breaking the Food Seduction.

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