Ronald McDonald just got a makeover. He’s still a clown hawking junk food, but now he’s dressed up in a blazer and bow tie instead of a jumpsuit. As McDonald’s sales and share values keep going down, it’s pulling out every trick in the book to pump up sales. Rather than improve its product, McDonald’s has kept its menu as stale and deadly as ever.
McDonald’s cheeseburger Happy Meal comes with 20 grams of fat, 50 milligrams of cholesterol, and a whopping 880 milligrams of sodium. Worst of all, it is marketed to children. Instead of an updated Happy Meal mascot, McDonald’s should get with the times and offer a veggie burger kids meal.
McDonald’s new mascot. (Screenshot from Twitter.)
More and more fast food outlets are offering vegetarian and vegan options because that is what customers are asking for. Chipotle launched the vegan Sofritas nationwide earlier this year, and profits during its first quarter skyrocketed 24 percent. Subway released a falafel sandwich in select locations and is now rolling out a hummus spread for its sandwiches. TCBY has added coconut- and almond-based vegan fro-yo flavors to its menu. Plant-based fast food outlets are also expanding nationwide. Native Foods Café, a fast-casual plant-based chain, has received a $15 million investment toward its goal of reaching 200 restaurants coast-to-coast in the next five years.
Hopefully McDonald’s gives consumers a little credit. A healthful menu overhaul is the way to bring back business. But a clown in a bow tie taking selfies? That’s just silly.
While KFC in India is launching a “So Veg So Good” marketing campaign, KFC locations in the United States have resurrected one of its least healthful menu items to date—the Double Down.
This sandwich features bacon, cheese, and sauce crammed between two breaded chicken filets. The Physicians Committee has upped the ante by issuing KFC a SICK Award for gambling with customers’ health.
The Original Recipe Double Down contains 540 calories, 32 grams of fat, and 1,380 milligrams of sodium. As evidenced in a new report, the extreme amounts of cholesterol, saturated fat, and sodium in the Double Down can lead to heart disease and hypertension.
During the sandwich’s initial 2010 launch, Physicians Committee dietitians wrote to David C. Novak, chairman of Yum! Brands, Inc., the company that owns KFC, requesting that the item receive a warning label regarding the high fat content.
When it comes to taking risks with your well-being, there is a 0.0007 percent chance of dying while skydiving. However, one in every four deaths is caused by heart disease, and more than 30 percent of Americans obese.
Those are some poor odds. Health-conscious customers can tweet their concerns @KFC on Twitter.
Rather than working to further distinguish itself from the burger-slinging joints, Taco Bell has leapt into a seemingly industry-wide competition to turn breakfast into the worst meal of the day.
Taco Bell’s new breakfast menu launched last month, though the company had been hyping up certain items for weeks—especially the Waffle Taco and the A.M. Crunchwrap. Meanwhile, Dunkin’ Donuts launched its portable-but-not-potable Eggs Benedict Sandwich. McDonald’s is considering extended breakfast hours and has been offering free coffee to lure customers.
Taco Bell’s sausage A.M. Crunchwrap clocks in at 710 calories, 46 g of total fat, 14 g of saturated fat, and 135 mg of cholesterol. Breakfast should wake you up—not send you spinning into a nutritional nightmare!
Then there’s the Waffle Taco, which Taco Bell considers its breakfast coup d’état. It’s a waffle folded around a sausage patty, egg, and cheese. The Waffle Taco looks like something that can stain your shirt and clog your arteries at the same time.
With 370 calories, 23 g of total fat, 7 g of saturated fat, and 115 mg of cholesterol, the sausage Waffle Taco will certainly leave its mark on your waistline.
PCRM has deemed Taco Bell the April recipient of its SICK (Social Irresponsibility towards Consumers and Kids) Award because of its marketing of these new high-cholesterol items. Presented to companies that heavily promote unhealthful foods, the SICK Award highlights the role marketing plays in America’s nutrition crisis.
So what can you do on those busy mornings when you don’t have time to cook? Try making a big pot of oatmeal at the start of the week and dish it out in travel-sized containers. Or if you’re at Taco Bell, try the bean burrito. You can order it “Al Fresco” and reduce the fat by swapping the dairy for pico de gallo.
Fast food doesn’t have to be bad food!