Ronald McDonald just got a makeover. He’s still a clown hawking junk food, but now he’s dressed up in a blazer and bow tie instead of a jumpsuit. As McDonald’s sales and share values keep going down, it’s pulling out every trick in the book to pump up sales. Rather than improve its product, McDonald’s has kept its menu as stale and deadly as ever.
McDonald’s cheeseburger Happy Meal comes with 20 grams of fat, 50 milligrams of cholesterol, and a whopping 880 milligrams of sodium. Worst of all, it is marketed to children. Instead of an updated Happy Meal mascot, McDonald’s should get with the times and offer a veggie burger kids meal.
More and more fast food outlets are offering vegetarian and vegan options because that is what customers are asking for. Chipotle launched the vegan Sofritas nationwide earlier this year, and profits during its first quarter skyrocketed 24 percent. Subway released a falafel sandwich in select locations and is now rolling out a hummus spread for its sandwiches. TCBY has added coconut- and almond-based vegan fro-yo flavors to its menu. Plant-based fast food outlets are also expanding nationwide. Native Foods Café, a fast-casual plant-based chain, has received a $15 million investment toward its goal of reaching 200 restaurants coast-to-coast in the next five years.
Hopefully McDonald’s gives consumers a little credit. A healthful menu overhaul is the way to bring back business. But a clown in a bow tie taking selfies? That’s just silly.