TV Public Service Announcements

Veggie Hunter

An intrepid scientist searches the darkest jungles in remote corners of the earth to find exotic substances and powerful remedies to prevent cancer—only to discover that cancer prevention is as close as his grocery store. “Veggie Hunter,” a public service announcement from The Cancer Project, will help viewers and their families prevent cancer and other health problems by letting them know the benefits of a diet rich in fruits, vegetables, whole grains, and legumes.

Cancer Prevention for Your Family

At the age of 8, Jennifer Landon lost her father, Michael Landon, to cancer. Now Jennifer, an Emmy Award-winning actress in her own right, is speaking out about the disease that took her father's life. In this Cancer Project PSA, which features family photographs and video clips, Jennifer explains that she remembers her dad, who starred in such hit shows as Bonanza, Little House on the Prairie, and Highway to Heaven, as a particularly strong man. His health, she recalls, seemed perfect. But then he was diagnosed with pancreatic cancer. “Three months later, my dad Michael died,” Jennifer explains. “Today we know a lot about preventing cancer,” Jennifer Landon tells viewers. “If you smoke, quit. Eat more vegetables and fruits. Have more vegetarian and vegan meals. These steps are powerful—for you and your whole family.”

Poker Night

More than 186,000 men in the United States will be diagnosed with prostate cancer in the next year. But studies have shown that men who have three or more servings of vegetables a day have a lower risk of prostate cancer compared with those who eat fewer fruits and vegetables. “Poker Night,” a humorous new PSA from The Cancer Project, a PCRM affiliate, opens with an engaging group of average, middle-aged men enjoying an evening of poker, banter, and healthy low-fat snacks. When an unsuspecting new player enters carrying a large bucket of fried chicken, the players subject him to good-natured “new guy” ribbing—and the new guy learns that a low-fat vegetarian diet can help prevent prostate cancer.

Crash Course

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From better bike helmets to safer car seats, scientists constantly find new high-tech ways to protect our children from accidents. But today, many parents struggle to safeguard their kids from another threat: obesity and other diet-related health problems that can set the stage for cancer and heart disease later in life. "Crash Course," narrated by actress Lisa Edelstein who stars in the hit medical drama House, helps parents understand the health benefits of a diet rich in whole grains, fruits, and vegetables.

Protective Gear

A lot goes into protecting children from harm, but we should not overlook one of the best protections of all--a healthy vegetarian diet. This PSA from The Cancer Project, a PCRM affiliate, explains how a diet rich in beans, whole grains, fruits, and vegetables can help kids protect themselves from diseases like cancer, heart disease, and obesity.

Powerful Weapon

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This PSA mimics the ubiquitous pharmaceutical ads, featuring a bean in the place of a pill. It explains how a diet rich in beans, whole grains, fruits, vegetables, and other high-fiber vegetarian foods can help with cancer prevention and survival.

Technology

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This PSA stresses the importance of a healthy diet for cancer prevention and survival. The spot outlines traditional cancer treatment and diagnostic methods and then details how a healthful diet can help patients combat this deadly illness. Real-life PCRM physicians are featured in a hospital setting. Academy Award-winning actor Anthony Hopkins provides the voiceover for this powerful spot.

The following PSA, part of PCRM's “Kids Get Healthy” campaign, educates parents and kids about the importance of healthful eating. Longtime health advocate and former Taxi star Marilu Henner provides the voiceover for Dangerous. For more information, visit KidsGetHealthy.org.

Dangerous

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Also featuring PCRM doctors, Dangerous offers a stark warning to parents about the childhood obesity epidemic. The doctors outline the health problems an obese child may face later in life.

Block Diabetes

Block Diabetes features four-time NBA champion John Salley of the Los Angeles Lakers, Detroit Pistons, and Chicago Bulls. Salley tells viewers how they can fight diabetes by making healthful food choices.

Med School

PCRM’s newest public service announcement, “Med School,” lets viewers know that a diet rich in fruits, vegetables, and other vegetarian foods can help fight disease. This takeoff on today’s popular TV medical dramas shows interns on hospital rounds, working to diagnose patients and prescribe the right treatment. When their resident shows them a colorful array of photos of fruits, vegetables, beans, and whole grains arranged on an X-ray light board, the interns learn that a diet rich in fruits, vegetables, and high-fiber foods is an effective tool to prevent and manage cancer, diabetes, heart disease, obesity, and other diet-related illnesses and conditions.

Veggie Therapy

In PCRM’s first animated PSA, Mr. Banana, Ms. Broccoli, and other fruits and veggies voice their feelings of rejection because they’ve been passed over in the supermarket for less healthful food choices. These amusing characters feel misunderstood because too many people don’t appreciate the ability of fruits and vegetables to provide optimum nutrition and prevent obesity and diet-related diseases.

El Poder de la Alimentación

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Award-winning television journalist Geraldo Rivera narrates PCRM's first Spanish-language PSA. Heart disease and cancer are the top killers of Hispanic-Americans, and this PSA relays the good news that these illnesses can be largely prevented or managed through a healthy diet rich in fruits, vegetables, and high-fiber vegetarian foods. Real-life PCRM physicians are featured in a hospital setting.

Parallels

This powerful PSA dramatizes the strong connection between eating a high-fat, meat-heavy diet and heart disease. The PSA parallels the experience of a man eating a fatty meal with footage of him in the operating room.

Safe Diets

This PSA details the serious health risks associated with high-protein, low-carbohydrate diets.

Room 103

This amusing PSA addresses the link between a high-fat, meat-heavy diet and an increased occurrence of impotence.

Do It for Someone You Love
This series features eight celebrities who encourage Americans to eat more vegetarian meals for improved health and as a way to help their family members make healthier choices. The celebrities are: