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Cruelty-Free Army Gets Humane Seal of Approval

Humane SealThe giving season has started: Thanksgiving, holiday giving, end-of-year donations. If you are looking for a meaningful gift or a charity to support, the Humane Charity Seal of Approval will help you identify organizations that provide services or research without the use of animals. You’ll even find ones like the Love/Avon Army of Women that are already wrapped with ribbon—the pink ribbon of breast cancer awareness.

While Breast Cancer Awareness Month may be over, the Love/Avon Army of Women’s effort to recruit 1 million women to directly participate in research that could eliminate breast cancer is just under way.

By donating to this revolutionary movement, you will help create new opportunities to study breast cancer prevention and support two cruelty-free charities—the Dr. Susan Love Research Foundation and the Avon Foundation. These organizations came together to create the Army of Women initiative, and they have both received the Humane Charity Seal of Approval. But the Love/Avon Army of Women is just one of the many charities to receive the Humane Seal.

Since its inception in 2001, the Humane Seal has approved nearly 250 charities, including Easter Seals, Avon Breast Cancer Crusade, American Pediatric Heart Fund, UNICEF, Multiple Sclerosis Foundation, Parkinson’s Resource Organization, and Help Hospitalized Veterans.

Humane Seal websiteThe Humane Seal website is easy to use, so donors can search for charities by keyword, category, or state. Site visitors can also download a printer-friendly version of the Humane Seal list or order a free printed booklet.

The Humane Seal is administered by PCRM on behalf of the Council on Humane Giving, a coalition of physician and animal protection groups. If your favorite charity doesn’t carry the Humane Seal, use this opportunity to contact that organization and urge them to stop funding animal research.

To give to the animals while you are doing your end-of-year giving, please choose from the rapidly expanding list of organizations at


PCRM Online, November 2008

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