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35 Million View Cancer Project's Veggie Hunter TV Spot

An intrepid scientist searches the darkest jungles in remote corners of the Earth to find exotic substances and powerful remedies to prevent cancer. Sounds like the plot of a blockbuster movie, right? But in Veggie Hunter, the latest public service announcement from the Cancer Project, a PCRM affiliate, beating cancer doesn’t depend on Hollywood magic.

Veggie Hunter PSA from the Cancer Project












Since its recent release, Veggie Hunter’s cancer-fighting message has resonated with millions. It has aired on more than 300 network and cable stations and has been viewed by 35 million people who all learned the scientist’s discovery: Cancer prevention is as close as your grocery store.

Veggie Hunter’s massive viewership has placed it in the top 6 percent of all television public service announcements (PSAs) airing nationwide, according to the Nielsen Company, which tracks the popularity of what is aired on broadcast television.

“You don’t have to be a scientist to help your family reduce the risk of cancer and other dangerous diseases,” says Cancer Project president Neal Barnard, M.D. “Thirty to 60 percent of cancers are potentially preventable with a healthy diet. Embark on an exploration of your grocer’s produce aisle armed with facts on nutrition and cancer prevention.”

Dr. Barnard says that a diet built on whole grains, legumes, vegetables, and fruits provides a regimen loaded with cancer-fighting antioxidants and fiber and promotes healthy weight control. Diets high in red meat and animal fats and low in fiber, fruits, and vegetables have long been associated with an increased risk of obesity, heart disease, and certain cancers.

Veggie Hunter provides a toll-free number where viewers can order the Cancer Project’s free resource guide, Healthy Eating for Life: Food Choices for Cancer Prevention and Survival. This colorful booklet includes nutrition advice from our physicians and dietitians, as well delicious, easy-to-prepare, family-friendly recipes.

To watch Veggie Hunter, visit

Neal Barnard, M.D.
Neal Barnard, M.D.

PCRM Online, March 2010

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