Vote for the Most Misleading Dairy Commercial
Got proof? PCRM’s ongoing “badvertisements” campaign exposes ads that try to hoodwink consumers into buying unhealthful products. This time, PCRM dietitians are asking Web site visitors to vote on a new category of deceitful TV commercials: dairy products. These three spots target women by using misleading health and beauty claims to sell yogurt and milk products.
A Yoplait commercial claims that women can “Burn More Fat, Lose More Weight” by eating yogurt; a Nesquik spot suggests that the sugar-laden, chocolate beverage will promote bone growth; and a Spanish-language Got Milk? commercial asserting that milk maintains stronger and healthier hair features “Amazon goddesses” using their hair as lassos, self-defense tools, and jumping ropes.
But does eating dairy products really help women lose weight? In response to a petition filed by PCRM with the Federal Trade Commission, the U.S. Department of Agriculture and two major dairy trade groups recently agreed to stop claiming that dairy products cause weight loss because such claims are not supported by existing scientific research.
The claims of the Nesquik and Got Milk? commercials are also not supported by scientific data. “The notion that milk builds strong bones is particularly sketchy; evidence shows it does nothing of the kind,” according to Susan Levin, M.S., R.D. “And milk is hardly a wise choice for Hispanic-Americans—or Asian-, African-, and Native Americans—since most are lactose intolerant.”
Watch all of the commercials and cast your vote for the one that presents the most misleading health message.
Federal Trade Commission letter to PCRM (PDF)
Health Concerns about Dairy Products fact sheet