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The Physicians Committee



Block Diabetes with NBA Champion John Salley: New TV and Radio Spot

Nearly 24 million people in the United States have diabetes. But in “Block Diabetes,” PCRM’s new TV and radio spot, NBA champion John Salley lets you know it doesn’t have to be this way.

 

In the new 30-second public service announcements, Salley, who has played for the Los Angeles Lakers, Detroit Pistons, and Chicago Bulls, tells you how to fight diabetes by making healthful food choices.

“I’ll bet you know someone with type 2 diabetes,” says Salley in the spots. “Now, this can lead to heart problems, strokes, and even blindness. ... You can up your defenses by eating more fruits and vegetables and having more vegetarian and vegan meals.”

One-third of children born in 2000 will be diagnosed with diabetes in his or her lifetime. The total cost of diagnosed diabetes in the United States in 2007 was $174 billion. Diabetes contributes to more than 200,000 deaths a year in the United States.

But plant-based diets help prevent the disease. And clinical research shows that a low-fat vegan diet treats type 2 diabetes more effectively than a standard diabetes diet and may be more effective than single-agent therapy with oral diabetes drugs.

The John Salley spots also recommend BlockDiabetes.org for tips on preventing and managing diabetes. The PCRM website features Food for Life TV, a free online video support group that offers nutrition information and cooking demonstrations of easy-to-prepare recipes.

To learn more about how you can prevent diabetes, visit BlockDiabetes.org.



John Salley

John Salley

To learn more about how you can prevent diabetes, visit BlockDiabetes.org.


PCRM Online, January 2011

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