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The Physicians Committee



Two New Public Service Announcements Highlight Vegetarian Diets

El Poder de la AlimentaciónTwo new PCRM public service announcements (PSAs) are delivering important messages about healthy diets to two specific groups: Hispanic-Americans and parents.

First, award-winning investigative journalist Geraldo Rivera narrates “El Poder de la Alimentación” ("The Power of Nutrition"), PCRM’s first Spanish-language PSA. Heart disease and cancer are the top killers of Hispanic-Americans. The new PSA, which has been distributed to radio and TV stations across the country, relays the good news that these illnesses can be largely prevented or managed through a healthy diet rich in fruits, vegetables, and high-fiber vegetarian foods.

The TV spot features real-life doctors in a hospital setting. Beginning with a look at impressive state-of-the-art technology, “El Poder de la Alimentación” segues to a hospital cafeteria, where the physicians are enjoying a healthful lunch, as Rivera announces: “And today, doctors are talking about what might be the most important weapon of all: the food we eat.”

This PSA offers a toll-free number (staffed by Spanish-speaking representatives) through which viewers or listeners can order a free Vegetarian Starter Kit, which includes prevention information, nutrition advice, and healthful, easy-to-prepare recipes. For more information on our Spanish-language booklet, please visit www.HazteVegetariano.org.

Meanwhile, The Cancer Project has just released “Protective Gear,” a humorous spot that features children weighed down with awkward padding and other safety gear. The message to parents: A lot goes into protecting children from harm, but we should not overlook one of the best protections of all—a healthy vegetarian diet.

The spot promotes a toll-free number and a Web site through which parents can order Nutrition for Your Kids, a free booklet packed with kid-friendly, healthy recipes and nutrition information. “Protective Gear” was immediately picked up by the country’s largest CBS affiliate—New York City—and is already airing nationwide.



 

PCRM Online, August 2007

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