WASHINGTON— In the wake of the Atkins bankruptcy, the Physicians Committee for Responsible Medicine is advertising a new “low-carb swap” program for disillusioned dieters. Modeled after gun buy-back programs, PCRM’s new initiative offers a free 16-page Vegetarian Starter Kit in exchange for any low-carb book or food product mailed to PCRM’s D.C. office. The program will be advertised on PCRM’s website beginning today—and through other Internet ads later this month.

“The low-carb diet craze was never a safe, or even effective, solution to weight control,” says PCRM president and nutrition researcher Neal Barnard.  “Fortunately, there is an eating plan that works, is easy to maintain, and is great for your health. It's called a vegetarian diet."

PCRM’s Vegetarian Starter Kit offers a three-step plan for moving to a healthier diet and is packed with recipes, nutrition information, and cooking tips. Research has shown that vegetarians are slimmer than meat-eaters and have less risk of heart disease, some cancers, and diabetes.

To participate in the “Low Carb Swap,” dieters should mail their low-carb diet books or products, along with a note stating their full name and return address, to:

PCRM
Attention: Low-Carb Diet Swap
5100 Wisconsin Ave., NW, Suite 400
Washington, DC 20016

Founded in 1985, the Physicians Committee for Responsible Medicine is a nonprofit health organization that promotes preventive medicine, conducts clinical research,and encourages higher standards for ethics and effectiveness in research.