Ads in PNC Park Men’s Rooms Get Up Close and Personal for Prostate Cancer Awareness Month
WASHINGTON—September is Prostate Cancer Awareness Month and the Physicians Committee for Responsible Medicine—a nonprofit of 10,000 concerned doctors—is using bathroom humor to alert men to the links between dairy products and prostate cancer.
Men who attend a game at the Pittsburgh Pirates at PNC Park during September will see Physicians Committee ads urging them to “Play Hardball against Prostate Cancer” by eliminating milk from their diets. The ads, which are posted in each of the 20 men’s rooms in the stadium, warn that studies show that dairy products increase prostate cancer risk.
“The link between dairy products and prostate cancer is obviously no joke,” says Physicians Committee dietitian Joseph Gonzales, R.D. “But these ads use a little bathroom humor to spread a lifesaving message to a captive audience.”
The Physicians Health Study showed a 34 percent increased risk of prostate cancer for men consuming more than two and a half servings of dairy products per day, compared with men consuming less than a half serving per day. In the Health Professionals Follow-Up Study, risk was 60 percent higher for men consuming two milk servings per day, compared with zero servings per day. Previous studies also have shown similar relationships between dairy products and prostate cancer.
“Most men are shocked to learn that a slice of cheesy pizza and a cup of milk a day can nearly double prostate cancer risk,” says Gonzales. “But avoiding diary can prevent prostate cancer.”
In 2012, Pennsylvania ranked fifth in total milk production in the United States, with about 10.58 billion pounds of milk.
For more on the prevention of prostate cancer, or to schedule an interview with Joseph Gonzales or another expert, please contact Carrie Clyne, 202-527-7316 or firstname.lastname@example.org.
Founded in 1985, the Physicians Committee for Responsible Medicine is a nonprofit health organization that promotes preventive medicine, conducts clinical research, and encourages higher standards for ethics and effectiveness in research.