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The Physicians Committee





Denny’s Unleashes Cancer Baconalia
March 25, 2013

Denny’s restaurant recently unleashed its Baconalia menu—undermining National Colorectal Cancer Awareness Month’s prevention efforts. Colorectal cancer-promoting bacon is fetishized in more than a dozen extreme menu items including Caramel Bacon Stuffed French Toast, BBQ Bacon Mac 'n Cheese Bites, and a Maple Bacon Milk Shake.

Denny’s is offering a $25 commemorative Baconalia plate. Instead it should offer free colorectal cancer screenings. According to the American Institute for Cancer Research, just 1.7 ounces of processed meats consumed daily—less than two strips of bacon—can increase a person’s risk for colorectal cancer by 21 percent. A new European Prospective Investigation into Cancer and Nutrition study found that eating processed meat increased the risk of dying by 44 percent, compared with those who ate the least amount. The American Cancer Society estimates that more than 140,000 people will be diagnosed in 2013 and that more than 50,000 will die from colon cancer in the United States.

Despite National Colorectal Cancer Awareness Month, most Americans remain unaware of this link. A Physicians Committee survey showed that 39 percent of people surveyed do not know where their colon is, let alone what might cause cancer to develop. In fact, 70 percent do not know they are more likely to get colon cancer from frequently eating processed meats such as bacon or hot dogs.

Last year, the blunt language on our “Hot Dogs Cause Butt Cancer” billboards aimed to improve these statistics and to break America’s dangerous addiction to processed meats.

The average American already eats more than 18 pounds of bacon per year. It’s time to ban Baconalia.
 


     

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An Event that’s Absolutely Sublime



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