New TV Spots Promote Healthy Vegetarian Diets
 TV viewers across the country may soon see something besides ads for chips, soda, and fast food during the commercial breaks for their favorite programs. PCRM has just released two public service announcements (PSAs) that bring good news about healthy foods to viewers in two new formats: one in Spanish and one in animated form.
First, award-winning investigative journalist Geraldo Rivera narrates “El Poder de la Alimentación” (The Power of Nutrition), PCRM’s first Spanish-language PSA. Heart disease and cancer are the top killers of Hispanic-Americans. The new PSA, which has been distributed to both radio and TV stations across the country, relays the message that these illnesses can be largely prevented or managed through a healthy diet rich in fruits, vegetables, and high-fiber vegetarian foods.
This PSA offers a toll-free number, staffed by Spanish-speaking representatives, through which the viewers or listeners can order PCRM’s free Vegetarian Starter Kit in Spanish that includes prevention information, nutrition advice, and healthful, easy-to-prepare recipes. For more information on our Spanish-language booklet, please visit www.HazteVegetariano.org.
 “Veggie Therapy,” PCRM’s first animated PSA, is a humorous spot about fruits and vegetables going to group therapy because they’re so tired of being misunderstood. The pieces of produce are upset that many supermarket shoppers don’t know, as doctors do, that fruits and vegetables, along with whole grains and legumes, can help prevent certain cancers, obesity, heart disease, and diabetes.
The PSA ends by offering a toll-free number—1-877-VEG2DAY—that viewers can call to receive more information about healthful vegetarian diets. Viewers are also directed to www.NutritionMD.org, where they can read about how nutrition affects specific health conditions, access more than 800 recipes, create a meal plan and shopping list, and receive a variety of health and nutrition tips.
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