The Cancer Project Update |
New TV Spots
Offer Crash Course in Kids’ Nutrition
Adorable children in helmets, knee pads, and other protective
gear took a starring role before the cameras this summer for the
filming of The Cancer Project’s two new television public
service announcements (PSAs).
 Parents work hard to protect their
kids when they’re biking,
roller-skating, or participating in sports. But what most threatens
children’s health is not a tumble on the sidewalk. Their
biggest threat is unhealthy food. These new PSAs urge parents to
protect their children early in life by feeding them a diet rich
in fruits, vegetables, and other healthy vegetarian foods.
The
first PSA shows scenes of crash test dummies testing a bike helmet,
a car seat, and a stroller. The final crash test dummy becomes
a real child in a high-chair being fed a healthy vegetarian meal
by her mom.
The second PSA features children weighed down with
awkward padding and other safety gear. The message to parents:
A lot goes into protecting children from harm, but we should not
overlook one of the best protections of all—a healthy vegetarian
diet.
Both PSAs will promote a Web site and toll-free number through
which parents can order a free booklet packed with kid-friendly,
healthy recipes and nutrition information.
 The Cancer Project staff
was on-site for the filming, which took place in Los Angeles in
early June. The spots will also have accompanying radio PSAs. The
Cancer Project will distribute the PSAs to television and radio
stations across the United States.
This summer, look for another
Cancer Project TV spot on your local stations. Mimicking a drug
ad, this PSA has a humble bean as its star. The spot begins with
a pharmacist counting what appear to be pills for a lifesaving
prescription. By the end of the piece, the contents of the prescription
bottle are revealed to be beans, not pills.
Check www.CancerProject.org for
regular updates on these projects. On the Web site, you can also
view “Technology,” which
stars PCRM physician members and features a voice-over by Sir Anthony
Hopkins. If you’d like to help distribute our PSAs, please
contact Colleen Young at psa@CancerProject.org.
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