Providing Everyone a Clear Conscience
Stephen Bartell always made it a point to only buy cruelty-free
products. So when he realized that he couldn’t find contact
lens products that were not animal-tested, he set out to create
them himself. That was eight years ago. Today, his company, Clear
Conscience, sells multi-purpose contact lens solution in more than
1,000 locations across the country.
 Finding a supplier for saline
solution was fairly easy. But developing a cruelty-free multi-purpose
solution presented more challenges. “I
had to go over an ocean,” Bartell said of his attempts to
find a company in the United States that had no ties to animal
testing. Bartell finally found a company in the United Kingdom
that manufactures the multi-purpose solution and ships it for distribution
in the United States.
Bartell is an environment and natural resource
lawyer based in Washington, D.C. He became interested in animal
rights issues as a freshman at the University of Miami. He spoke
out against the use of primates at the university’s medical
school and began joining both local and national animal rights
organizations. Bartell donates 10 percent of the proceeds from
sales of his contact lens solution to about a dozen different animal
welfare organizations.
Clear Conscience is certified by the Coalition
for Consumer Information on Cosmetics (www.leapingbunny.org), an
independent organization that audits companies that claim to be
cruelty-free. Their certification assures consumers that Clear
Conscience and all affiliated companies and suppliers have never
used animal testing.
“Clear Conscience is dedicated to providing
the approximately 32 million Americans who wear contact lenses
with products that are completely safety tested without the use
of animals,” Bartell said. “We want those
who wear contact lenses around the world to be able to have clean, clear contact
lenses and a clear conscience.”
Clear Conscience is available at the country’s
two largest natural products supermarkets, Whole Foods Markets and Wild Oats
Market, and in at least 500 independent health food stores. It’s
also available online at www.clearconscience.com and at www.pcrm.org.
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