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Truth in Advertising: PCRM Fights for Biohazard Labeling
on Meat
By Kristine Kieswer
PCRM
researchers recently surveyed 1,000 U.S. adults, asking if they knew the origin of
dangerous foodborne contaminants. Most guessed they come from the air, our hands, or even
occur naturally in meat. The truth is, the flesh of chickens, pigs, cows, and turkeys
routinely become contaminated with their own feces during the slaughter process. The
bacteria commonly smear onto packages, counter tops, and kitchen utensils, spreading
diseases that cause serious illness and, sometimes, even death.
The trouble is, the U.S. government puts its stamp of approval on feces-infected animal
products every day. As long as the contaminants are spread sufficiently thin around the
product and invisible to the naked eye, meat is labeled "inspected for
wholesomeness" and placed on grocery shelves.
PCRM attorney Mindy Kursban has petitioned the federal government to declare feces an
adulterantmeaning that contaminated meat cannot be soldand to label
contaminated meats and eggs with a biohazard label to warn consumers of the inherent
dangers of eating bacteria-laden animal products. Foodborne pathogens such as salmonella, E.
coli 0157:H7, campylobacter, and listeria cause an estimated 76 million illnesses in
the United States each year, with more than 5,000 resulting in death, according to
government figures.
As it stands, the burden of ensuring cleanliness is put on consumers, who are expected
to cook animal products thoroughly and disinfect everything they come in contact with,
despite the fact that no amount of diligence can eliminate all risk of contamination.
A greater measure of protection would come from educating consumers about which foods
pose little or no health risks. People who follow a vegan diet, where meals are made from
a variety of grain foods (pasta, bread, cereal, rice), vegetables, legumes, fruits, and
nuts, have dramatically less risk of contracting a bacterial infection than those who eat
meat and dairy products. Many Americans have been scared away from beef with the
development of mad cow disease, yet chicken harbors even more frequent infections. About
60 percent of chickens are infected with campylobacter, the bacterium responsible for
three-quarters of confirmed food-poisoning cases. Evidence indicates that "free
range" and "organic" chickens are no safer to eat than factory-farmed
birds.
Where do you think foodborne diseases come from?
| The survey asked 1,000 adults where dangerous
bacteria on meat originally come from. The correct answer is animal feces. |
| From animal feces |
16% |
| From animal blood |
10% |
| From dirty air in slaughterhouse |
15% |
| From dirty hands |
19% |
| Naturally present in meat |
17% |
| Naturally present on animals skin |
9% |
| Dont know |
13% |
| People with higher levels of education were more
likely to know that disease-causing bacteria come from animal feces. Here are numbers of
people answering correctly: |
| College graduates |
20% |
| Partial college |
17% |
| High school graduates |
15% |
| High school drop-outs |
9% |
Survey conducted by Opinion Research Corporation International,
2001 |