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INDIA: Fighting the 'McDonaldization' of Asia
By Neal D. Barnard, M.D.The traditional Indian diet transforms simple
ingredientslentils, cauliflower, peas, spinach, potatoes, and other humble foods,
along with a magical touch of spiceinto masterpieces that are not only delicious,
but healthful. The illnesses that plague the Western worldheart disease, obesity,
and cancerhave been relatively rare among Indians following a traditional diet.
But a tragedy looms in India. Traditional plant-based diets are under assault by
Western tastes. Meat, cheese, and fast foods are increasingly popular, and the damage has
already started. Ischemic heart disease killed 1.1 million Indians in 1991 and rose to
nearly 1.5 million in 1998. Diabetes and other chronic diseases have followed suit. Even
many vegetarians have diets dangerously laden with fatty dairy products and cooking oils.
Last November, I traveled to
India to lecture at more than 20 medical centers in eight Indian cities, speaking out
against the "McDonaldization" of Asia and supporting the vegetarian traditions
that are in danger of being forgotten.
In a country where some view vegetarian diets as a bit old-fashioned, I was unsure how
well the message would be received. However, the auditoriums were packed and questions
were endless. The elegant Taj Hotels in New Delhi and Mumbai put on special receptions
with mouth-watering menus, all low in fat and entirely vegan.
Instead of a Westernization of Indian eating habits, it is clear that America and
Europe need an Easternization of their own diets. The result could be powerful medicine
for Western doctors who continue to face as difficult a struggle with chronic disease as
Asian doctors are now beginning to encounter.

Dr. Barnard's trip to India generated an enormous amount of press coverage, with
two national television appearances, more than 60 English-language newspaper stories, and
dozens more in Hindi, Tamil, Gujarati, and other Indian languages.
A Message from India
While vegetarian traditions have been strong in India since time immemorial, they have
been badly eroded in recent years. The result is measured not only in human suffering, but
also in the suffering of animals.
When dairy cattle are no longer productive, they are sold for the ever-growing meat
market. Because slaughter is illegal in most of the country, the cows are marched hundreds
of miles to places that permit this practice. The route is torturous, and when these
unfortunate animals collapse from exhaustion or injury, their handlers break their tails,
put hot peppers into their eyesanything to get them moving again. The slaughter
conditions themselves are unspeakable.
People who then add meat to their diets pay a price in chronic disease, which our
hospitals are ill-equipped to handle. Heart disease and diabetes, in particular, have
become epidemics.
As a Cabinet Minister, it is my role to promote respect for human life and the welfare
of animals. I greatly appreciate Dr. Barnard's willingness to work with us toward progress
on these important causes.
Maneka Gandhi
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