Autogripe it! | Ask Arby’s to Halt the “Meat Mountain”
The Arby’s fast-food chain is hoping its “We Have the Meats” campaign and “secret menu” Meat Mountain will lure in more millennials. Its customers are the oldest in the fast-food industry.
Secret menus are used to make people feel like they are trendsetters. But millennials—who are nearly three times more likely than previous generations to be vegetarian or vegan—are unlikely to be taken in by the marketing ploy. Neither should any generation concerned about its health.
The Arby’s Meat Mountain—which includes eight cholesterol-loaded meats and two fatty cheeses—is kept off the official menu, which conveniently creates a loophole that allows the company to bypass the fast-food requirement to post nutritional information. By making the Meat Mountain a secret menu item, Arby’s gets to serve customers even unhealthier foods than usual—and it faces no consequences.
Arby’s says it created Meat Mountain ads to display all of its available meat products. But then customers started requesting the sandwich. A reporter with Slate could not find any evidence showing consumer demand for the sandwich. However, Arby’s was quick to promote the Meat Mountain. The Slate story asserts that Arby’s contacted at least one reporter at The Washington Post, presenting the Meat Mountain as a news story. Arby’s also sent an official recipe for the Meat Mountain to its restaurants and added a button to cash registers to make the $10 transaction easier.
Instead of making it easier to sell, Arby’s should stop offering the Meat Mountain.
|Meat Mountain Nutrition Analysis|