Celebrities Headline Vegan Kickstart

PCRM’s new 21-Day Vegan Kickstart program gives tens of thousands of people the chance to try out a vegan diet, all at the same time. Hollywood celebrities, star athletes, and one of Oprah’s favorite chefs teamed up with PCRM to launch the free online program on Jan. 1.

Kickstarters receive daily e-mails for a step-by-step diet makeover, along with recipes and cooking tips. They also have access to online videos and discussion boards featuring dietitians and celebrity diet counselors. Diet coaches include PCRM president Neal Barnard, M.D., Dean Ornish, M.D., T. Colin Campbell, Ph.D., actress Alicia Silverstone, chef Tal Ronnen, basketball star John Salley, vegan firefighter Rip Esselstyn, best-selling authors Kathy Freston and Rory Freedman, and many other celebrities and nutrition experts.

The Kickstart offers an interactive support network to help participants make sustainable, healthful dietary changes. The next 21-Day Vegan Kickstart will begin on March 1.