Drug companies spend billions every year promoting new pharmaceuticals. But consumers are far less likely to see splashy advertising explaining how healthy diets can help prevent or manage diabetes, high blood pressure, and heart disease. That’s why PCRM has launched a new television ad explaining the benefits of fruits, vegetables, and other vegetarian foods.
“Med School” offers a new spin on a scene familiar to fans of today’s TV medical dramas. In the 30-second PCRM spot, a medical resident takes a group of anxious young interns on a tour of the hospital, peppering them with questions about the best way to help patients stay healthy. Standing before a colorful array of photos of fruits and vegetables arranged on an X-ray light board, the interns realize healthy vegetarian diets can help prevent many common medical problems.
“Med School” provides a toll-free number through which viewers can order a free vegetarian resource guide. The spot also directs viewers to www.NutritionMD.org, a PCRM website that provides information about diet and disease along with recipes, nutritional information, and even a customizable meal planner and shopping list.