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New TV Spot: Preventing Prostate Cancer
Healthy eating can prevent prostate cancer. That’s the message behind “Poker Night,” a new Cancer Project public service announcement aimed at helping guys understand the lifesaving power of vegan meals.
The humorous television spot opens with a group of middle-aged men enjoying an evening of poker, banter, and healthy low-fat snacks. When an unsuspecting new player enters carrying a large bucket of fried chicken, the players subject him to good-natured “new guy” ribbing—and the new guy learns that a low-fat vegan diet can help prevent prostate cancer.
“Poker Night” has been airing on television stations around the country. The TV spot provides a toll-free number (1-866-906-WELL) through which viewers can order a free copy of Healthy Eating for Life: Food Choices for Cancer Prevention and Survival.
More than 186,000 men in the United States will be diagnosed with prostate cancer in the next year. But studies have shown that men who have three or more servings of vegetables a day have a lower risk of prostate cancer compared with those who eat fewer fruits and vegetables. For more information, please visit CancerProject.org.