Connect with Us



The Physicians Committee

The Cancer Project Update

New TV Spots Offer Crash Course in Kids’ Nutrition

Adorable children in helmets, knee pads, and other protective gear took a starring role before the cameras this summer for the filming of The Cancer Project’s two new television public service announcements (PSAs).

kid on bikeParents work hard to protect their kids when they’re biking, roller-skating, or participating in sports. But what most threatens children’s health is not a tumble on the sidewalk. Their biggest threat is unhealthy food. These new PSAs urge parents to protect their children early in life by feeding them a diet rich in fruits, vegetables, and other healthy vegetarian foods.

The first PSA shows scenes of crash test dummies testing a bike helmet, a car seat, and a stroller. The final crash test dummy becomes a real child in a high-chair being fed a healthy vegetarian meal by her mom.

The second PSA features children weighed down with awkward padding and other safety gear. The message to parents: A lot goes into protecting children from harm, but we should not overlook one of the best protections of all—a healthy vegetarian diet.

Both PSAs will promote a website and toll-free number through which parents can order a free booklet packed with kid-friendly, healthy recipes and nutrition information.

girl in high chairThe Cancer Project staff was on-site for the filming, which took place in Los Angeles in early June. The spots will also have accompanying radio PSAs. The Cancer Project will distribute the PSAs to television and radio stations across the United States.

This summer, look for another Cancer Project TV spot on your local stations. Mimicking a drug ad, this PSA has a humble bean as its star. The spot begins with a pharmacist counting what appear to be pills for a lifesaving prescription. By the end of the piece, the contents of the prescription bottle are revealed to be beans, not pills.

Check for regular updates on these projects. On the website, you can also view “Technology,” which stars PCRM physician members and features a voiceover by Sir Anthony Hopkins.


Good Medicine Cover

Good Medicine

This site does not provide medical or legal advice. This Web site is for informational purposes only.
Full Disclaimer | Privacy Policy

The Physicians Committee
5100 Wisconsin Ave., N.W., Ste.400, Washington DC, 20016
Phone: 202-686-2210     Email: