The Art of the Sound Bite: How to Make the Media Work for You

Discover how the press works and how to make it work for you in this 75-minute seminar. Join PCRM Communication Department pros for an overview of techniques designed to help make you a top-notch media spokesperson. Learn how to craft and deliver your messages, take charge of an interview, avoid reporter “traps,” and use op-eds and letters to the editor to get your messages out. Open to PCRM member doctors.  (If space is available, registered dietitians and other healthcare professionals may take part.) The class runs from 9:30-10:45 a.m.

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