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The Art of Compassion
25th Anniversary Physicians Committee for Responsible Medicine

Honorary Committee

Brendan Brazier

Brendan Brazier is a professional athlete whose diet is 100 percent plant-based. He’s a professional Ironman triathlete, best-selling author on performance nutrition, and the creator of an award-winning line of whole-food nutritional products called VEGA. He is also a two-time Canadian 50 km Ultra Marathon Champion.

Brendan’s professional athletic career began in 1998. Over the course of only a few years, his performance quickly climbed, improving each year in Ironman triathlon racing. At Ironman Canada in 1999, he finished 21st. The following year he placed 14th, then 11th, followed up by an eighth place finish in 2002 in Ironman Utah. In 2003 and 2006, Brendan won the National 50 km Ultra Marathon Championships. Other results include third place at the National Long-Course Triathlon Championships and both third and second in consecutive years in the Royal Victoria Marathon.

Toward the end of 2003, Brendan was hit by a car while cycling and as a result could not race in 2004. He took advantage of the extra time on his hands and wrote a book that outlined the successful diet that had helped him improve his athletic performance at an above-average rate. THRIVE: A Guide to Optimal Health and Performance through Plant-Based Whole Foods became a Canadian best-seller within five months. Brendan then partnered with a sport nutrition company and produced a commercial replica of his blended drink formula that he had been making for himself for 15 years, one of the reasons for his quick improvements. He called it VEGA. VEGA launched in Canada in late 2004 and became one of the best-selling health food products on the Canadian market. It received the prestigious Nutrition Business Journal merit award. Presented for the first time ever to a product not yet on the U.S. market, VEGA became known in the United States. In 2005, Brendan then launched his 100 percent raw, whole-food energy bar, again a commercial replica of what he made to support his intense training. Now in over 1200 Canadian health food stores, VEGA launched in the United States in March 2006, winning the “best in show” award from VegNews Magazine.

Nominated in 2006 for the Manning Innovation Award, Canada’s most prestigious award for innovation, Brendan was shortlisted for the formulation of Vega. In 2006, Brendan also was invited to address the U.S. Congress on Capitol Hill, where he spoke of the significant social and economic benefits that could be achieved by improving personal health through better diet. The focus of his speech was to draw attention to the role that food plays in the prevention of most chronic diseases currently plaguing North Americans.

In 2007, Brendan returned to Capitol Hill to lobby against the Farm Bill and was named one of the most 25 Fascinating Vegetarians by VegNews Magazine.

Brendan has become a renowned speaker and sought-after presenter throughout North America, helping individuals and businesses thrive by sharing his dietary stress-busting program, The Thrive Diet.

For information about the Honorary Committee, please contact:

Patricia Howard
phoward@pcrm.org
202-527-7324

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